GivingTuesday 2019 

I led creative production from kick-off to final delivery of GivingTuesday creative assets (6 static illustrations and 2 animations) reaching 150 million people for Facebook’s Charitable Giving Team, resulting in 1.1 million people around the world supporting 97,000 non-profits and Facebook matching $7 million in donations.

Over the course of 4 weeks, I collaborated cross-functionally with Product Designers, Product Marketing Managers, Engineers and Creatives, with the goal of creating artwork to “encourage people to create a fundraiser, encourage people to donate to fundraisers, and to thank folks who participated on Giving Tuesday” – ultimately tying back to Facebook’s More Together campaign.

“Live life without hestitation, as if each day was your last.”
 — Janet Liang