GivingTuesday 2019
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I led creative production from kick-off to final delivery of GivingTuesday creative assets (6 static illustrations and 2 animations) reaching 150 million people for Facebook’s Charitable Giving Team, resulting in 1.1 million people around the world supporting 97,000 non-profits and Facebook matching $7 million in donations.
Over the course of 4 weeks, I collaborated cross-functionally with Product Designers, Product Marketing Managers, Engineers and Creatives, with the goal of creating artwork to “encourage people to create a fundraiser, encourage people to donate to fundraisers, and to thank folks who participated on Giving Tuesday” – ultimately tying back to Facebook’s More Together campaign.
Over the course of 4 weeks, I collaborated cross-functionally with Product Designers, Product Marketing Managers, Engineers and Creatives, with the goal of creating artwork to “encourage people to create a fundraiser, encourage people to donate to fundraisers, and to thank folks who participated on Giving Tuesday” – ultimately tying back to Facebook’s More Together campaign.
